Understanding Sender Score
At Genius.com, we believe strongly in operational transparency. Among the statistics we publish is Sender Score. What is Sender Score? Sender Score reflects email reputation for a given email sender...
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The Importance of ISP Feedback Loops
ISP Feedback Loops A feedback loop (FBL) is the mechanism by which an ISP notifies the sender when a sent email is marked as ‘spam’ or ‘junk’ by the recipient. Major ISPs such as Yahoo, AOL, MSN, and...
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